The “Product Campaign” Challenge
Create a Bold and Meaningful Campaign.
The Wild Spirits project visually represents the relationship between humanity and the environment, showcasing diverse landscapes like deep blue waters and lush forests. The Blood Orange Hard Seltzer project showcases how design and nature can intertwine, evoking nostalgia and an adventurous spirit for those who appreciate authentic experiences and the refreshing taste of real fruit.
The “Brand Elements” Project
Wild Spirits features a vibrant color palette with bold blood-orange hues and organic, bold typography that conveys natural ingredients and an adventurous lifestyle. The brand illustration highlights their dedication to preserving our environmental resources.
By using real juice from blood oranges, Wild Spirits positions itself as a premium choice, reflecting values of health and adventure. These elements create a cohesive identity that emphasizes natural ingredients and authentic experiences.
Wild Spirits needed a brand illustration that provided format and color flexibility. And the ability for individual elements to be adjusted and used throughout the campaign.
The “Landscapes” Project
From barren deserts to lush rainforests, from swelling oceans to cloudy skies, nature provided endless inspiration for this illustration. It incorporates a moody, wild color scheme and simplified organic elements that combine to create a landscape that viewers desire to explore. Thus, coexisting with the concept of the brand is creating memorable experiences.
The “Blood-Orange Landscape” Project
The modified version of the landscape incorporates a bold color technique to add a blood-orange flavor undertone for the beverage branding campaign materials. The wild and natural illustrative style remains expressive and striking, conveying the adventurous spirit.
The “Beverage Branding” Project
Wild Spirits Blood Orange is a new hard seltzer infused with real juice squeezed from blood oranges. Yes! Real fruit with a unique and delicious taste. As a brand that fully embraces a healthy and adventurous lifestyle, Wild Spirits hard seltzer delivers quality freshness only real fruits can offer. The unique illustration and organic typography, combined with a blood orange color palette, successfully represent quality beverage ingredients.
Wild Spirits needed a clear and engaging campaign to promote their new drink, Blood Orange Hard Seltzer. The campaign elements were flexible enough to work in social media, print media, and billboard advertising, while retaining the brand values.
The “Print Advertising” Project
By incorporating engaging visuals and catchy taglines, the advertisements not only promote the product but also invite consumers to embrace a lifestyle that celebrates health, adventure, and the beauty of the environment. These designs work cohesively across various formats, ensuring that the Wild Spirits message resonates with audiences everywhere.
The “Billboard Advertising” Project
The bold, illustrative style continued to look great across platforms, sizes, and formats, especially in billboard advertising. This style highlighted the unique design of the can and the refreshing taste of blood orange. With these elements, Wild Spirits creates a memorable experience for customers that showcases their new beverage and encourages an adventurous spirit.
The “Posters” Project
The poster designs for the Wild Spirits campaign aim to capture the essence of adventure and connection with nature. Each poster utilizes a vibrant color palette dominated by bold blood-orange hues and organic, bold typography, reflecting the refreshing taste of the beverage and its natural ingredients.
The “Social Media” Advertising Project
Wild Spirit's social media advertising concepts evoke a range of emotions and experiences. Similar to how the landscape illustration captivates the imagination, they reflect the brand's adventurous spirit while reinforcing its authenticity. This approach not only captures attention but also encourages users to explore and connect with the brand on a deeper level, enhancing the overall effectiveness of the campaign.